WCF Fuels North West launches sustainability feature to turn customer feedback into forests…


We are excited to have been using Feefo since 2019 and already have seen amazing results. It is the world’s largest verified reviews provider – to fund tree-planting projects in return for honest customer reviews.     

 We are aware that our customers are interested in making more sustainable choices. We wanted to offer something that would have a positive impact on the planet and boost support for our business from like-minded customers.    

We are happy that Feefo has partnered with reputable climate solutions specialists Ecologi, to source its tree-planting projects. Ecologi, in turn, works together with genuine project providers who are engaging with local communities to restore landscapes. These tree-planting projects nurture seeds to have the best chance of growing into full-grown trees.         

Why now? With the trend of the conscious consumer on the rise, we wanted to boost our own climate action and find a way to help our customers enhance their sustainability journey. 

Customers are choosing more often to shop from sustainably conscious businesses:       

40% of UK consumers are now conscious shoppers. These are customers who buy from brands that clearly communicate sustainable and ethical practices, (Deloitte, 2022)  

 A poll carried out with Ipsos showed 69% of respondents were ‘interested in making more sustainable choices’, (Travel Weekly, December 2022)            




The Feefo suite of software, combined with technical solutions, enables its clients to gain a deeper understanding of customer sentiment, behaviour, and intent, empowering them with insights to make better business decisions and improve their return on investment. With 96% of customers relying on reviews to purchase, Feefo also creates trust between consumers and businesses by adopting a unique approach to only collect verified reviews.

We are hoping to increase our response rate even further and look forward to seeing our progress over the coming months. 


WCF North West Heating oil - Keeping you warm

With our dedicated services to all domestic homeowners, commercial businesses and agricultural farms across Lancashire, Cumbria, and Cheshire, WCF North West is here for you with our second-to-none services.

 For over 80 years, WCF North West has supplied homes, businesses, and farms throughout the North West with the best prices available. Whether you need home heating oil, bulk diesel, or gas oil, this is the service for you! From depot to depot our hardworking team is committed to providing you the best customer experience possible, through delivering great value for money and going above and beyond expectations. We also offer exclusive deals and brilliant schemes all year round to keep your trust in us at a high, such deals include: recommending a friend and schemes such as the winter priority delivery, which ensures priority delivery to our elderly and most vulnerable customers.  

WCF North West also offers suitable and flexible payment plans to our customers, we are here to serve you!